How we helped to expand the reach of Copperwood Pork's #KnowYourPork Campaign

THE CHALLENGE: CB Group’s Copperwood Pork brand has taken on the task of changing the local pork industry and consumer behaviour and attitude towards pork consumption. #KnowYourPork is an educational campaign to help develop a Jamaican pork industry that is sustainable.

Client: Copperwood Pork

Category: Video Production

Date: August 2016

Video Production

Created the ‘I-Pledge’ video series which unified major stakeholders within the industry to pledge to “Know Your Pork”.

Website Design and Development

Designed and developed www.DoYouKnowYourPork.com – a one-stop shop to learn about the campaign and local pork industry.

Social Media

Social Media Management and Online Ad Placement for all Copperwood Pork social media platforms.

Event Coverage

Live social media coverage for KYP events such as Pork Palooza and Making The Cut.
 Launch Website
Category: portfolio