How we took advantage of a major social media trend to create interesting stop motion video content for Juici Patties

Juici Patties has enormous marketing potential because of the fun nature of the brand and because an established household name that people know and love. After a few years of remaining pretty quiet in the marketplace, an intense mass media brand campaign was launched debuting their new brand identity—“Serious Jamaican Food”. Social media support along with fresh and original content was needed to push alongside the campaign.

Client: Juici Patties

Category: Video Production

Date: 2016

Idea

To support this campaign we identified video content creation as the ideal vehicle to engage with Juici Patties’ audiences. We created a stop motion video content series and the response was phenomenal.

Video Production

We scripted 4 stop motion episodes that spoke to people’s favourite Juici Patties menu items.

Impact

With this unique, creative and humorous content, we were able to reach over 576,000 people across 3 social media platforms—Facebook, Instagram and YouTube.

Leave a Reply

Your email address will not be published.

Post comment