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Boss-Goals_Show-Me-The-Money

Stocks & Securities Limited needed to generate awareness for 2 of their financial products — Plum Plan and Safe Solutions.

This was a fun project because we were given full creative freedom and encouraged to do something out of the box, without the hard-sell. After several days brainstorming fuelled by coffee and pizza, we came up with a concept called “#BossGoals”— which are a series of goals that the average person aspires towards such as a car, home, dream vacation etc. We aimed to position their financial products as the means of achieving these “Boss Goals”.

Client: Stocks & Securities Ltd

Category: Web Design

Date: June 2016

Content Creation

We used cryptic artwork that asked a simple, thought provoking question—”What’s your plan?” and created a social media campaign that would drive traffic to their landing page.

Website Design & Development

We designed and developed the landing page MyBossGoals.com which hosted an interactive quiz that gave participants the chance to win various prizes, and also easily digestible content about both financial products.

Breakfast & Breakdown

We conceptualized “Breakfast & Breakdown”, a unique concept, which allowed individual persons or entire offices to sign up for a breakfast meeting with an SSL representative to learn more about the financial products.

Impact

A 1000 person mailing list generated through sign-ups on the website from the Boss Goals quiz, with over 70 sign ups solely from the ‘Breakfast & Breakdown’ concept . With over 1125 sales leads generated.

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